As an important concurrent event of the Business of Design Week (BoDW) since 2008, deTour has become an annual programme showcasing Hong Kong as an international creative hub and featuring inspiring designs from young and emerging creative talents. deTour consists of a series of events and programmes incorporating the most original, bold and stimulating ideas from both Hong Kong and across the globe.

It created a knowledge network of young talents, emerging designers/artists, local as well as international, to exchange ideas and experiences. This is designed to engage the larger population and let the entire city come together to celebrate the creative ventures around town.