Is creativity useful or useless?
What ensues when creatives and designers come together? What energy is released when a creative director, art designer, photographer, videographer, copywriter, music producer, illustrator, et al, join forces?
Where is the path leading from conceptualisation to successful realisation?
Join with the HK4As MTV ‘Tough it Out’ team for their fascinating exploration of the relationship between creativity and design.
Useful or useless? It’s up to you!
1. Sammy Lau
Executive Creative Director at M&CSaatchiSpencer
2. Christopher Lee
Executive Creative Director at Publicis Groupe
3. Jackie Wong
Associate Creative Director of Saatchi & Saatchi
4. Flora Tsui
Creative Director of Saatchi & Saatchi
5. Eric Wong
Photographer of Hap Laboratory
6. Eddie Chung
Composer & Producer of Drum Music, 24HERBS band member