deTour 2021


SG03-SG07, G/F, Block A, PMQ

Does typography matter?

Type–11 is a convenience store that explores how typography functions in our daily lives. Type–11 makes tangible the kinds of decisions that (typo)graphic designers make when designing for different reading situations. How do these seemingly minor design decisions influence readers’ perceptions and impact on communication efficiency and effectiveness? We invite you to tell us what you prefer as a reader, and highlight some of the issues that arise when reading in print, on screen and for signage.

Keith Tam | HKDI

Typographer and Design Educator

Typographer, information designer, researcher and educator, Keith Tam is currently Head of Department of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute, as well as a Distinguished Research Fellow at the Type Lab of the Shanghai Academy of Fine Arts, Shanghai University. Previously, Tam taught at the University of Reading (UK), Hong Kong Polytechnic University and Emily Carr University of Art and Design (Canada). His pedagogy, research and consultancy services focus on typography and information design, particularly in the context of multilingual communication.

Dr. Cheung Sing Hang


Dr. Cheung Sing Hang obtained his PhD at the University of Minnesota, United States, and is now an Associate Professor at the Department of Psychology, University of Hong Kong. His early research focused on the operational role of the human visual system and the potentials of brain structure and function, while his recent research interest centres on positive psychology and the psychology of religion.

Mak Kai Hang | Makkaihang Design

Graphic Designer

Mak Kai Hang is a Hong Kong graphic designer and typographer focusing on the exploration of typography and printed matter. In 2018, he established design studio Makkaihang Design, which provides services spanning brand and visual identity, book and publishing design, exhibition spaces, websites and digital design.

Mak’s work has received international recognition, including D&AD Awards (UK), One Show Design Awards (US), Type Director Club Awards (US), Art Director Club Awards (US) and Type Director Club Awards (Tokyo). He is also a two-time winner of the Golden Pin Design Awards’ Best Design of the Year (Taiwan). His works have been exhibited internationally, including in the United States, Norway, Russia, Beijing, Taiwan and Hong Kong. In 2020, he received the DFA Hong Kong Young Design Talent Award.