We buy numerous things every day and packaging design helps us decide what to buy. While communication designers make decisions on the packaging‘s visual design and structural properties based on a plethora of factors, shoppers on the other hand make buying decisions and comparisons based on both objective information gathered and subjective judgements perceived through packaging design. Monetary costs are one of the primary considerations for both producers and consumers. But what about environmental costs?
This exhibit challenges visitors’ assumptions about packaging design and asks visitors to contemplate on factors that influence consumers’ purchase decisions and the possible environmental impact.
This project is originally initiated by Hong Kong Design Institute’s Centre for Communication Design, with MOM AND POP as the creative interpreter.
The Centre for Communication Design at Hong Kong Design Institute is an applied research and consultancy hub dedicated to the advancement of knowledge in all areas of graphic communication including typography; information design; advertising; user experience design; illustration; brand communications, as well as printing and publishing. The Centre acts as a knowledge exchange platform connecting staff, students and external organisations – integrating practice, research, teaching and outreach activities.
