Bring Romie 18 to the East

How well do you know the beef that you savour daily?

“Bring Romie 18 to the East” is an exhibition proposed by Adelaide Lala Tam after her project “Romie 18” (2018). 

Behind its unique identifier – a short name appended to a serial number – hides one of the countless cows populating the Dutch cattle industry “adopted” by Adelaide. For this retrospective, the designer who, in turn, becomes the animal’s caregiver, traces back Romie 18’s story through a display of evidence. 

Romie 18, an 11-year-old Meuse-Rhine-Yssel (1) from Eindhoven (North Brabant, Netherlands), became the motive of her inquiry and, nonetheless, an endearing companion. Indeed, as she learned to care for the animal at the farm, Adelaide grew much more attached to it than she thought she would. Amid the mechanics of the scheduled pregnancies, distribution of measured amounts of supplements, medication or food, and daily milking, the designer could identify her project’s urgency: transparency. This transparency was not only translated via the informative data revealed by Adelaide but also through the sensibility of the story she decided to tell. Along the way, Adelaide found gentle means to trigger her audience’s empathy, inviting them to reflect on the question of respect regarding animal breeding.

Romie 18’s milk and meat were used, as traditionally, in the making of cheese and sausages. Adelaide also explored the process of soap-making and leather tanning by repurposing the cow’s fat and coat. Together with each of Romie 18’s goods, Adelaide distributed a didactic leaflet to extensively inform the customer about the origin of these products and the story behind the project. 

Nearly a decade later, Adelaide concludes this journey by returning to Hong Kong, solemnly carrying Romie 18’s ashes with her. As a final tribute to the animal, she has planned to design a series of ceramic incense holders. The manufacturing of this item will be the outcome of a collaboration with her fellow Design Academy Eindhoven alumni Niko Leung, a Hong Kong-based ceramic artist whose work emphasises the use of recycled materials. Together, they will turn the precious ashes into bone china, a ceramic made of bone ash and other components. Following its production, the object will be available to the audience and continue carrying Adelaide and Romie 18’s story.

(1) The Meuse-Rhine-Yssel is a Dutch breed of dual-purpose cattle, reared for meat and milk.

Do you know?

of respondents have witness the slaughtering of cattle
Have you ever witnessed the slaughtering of cattle?

Where to visit?

visitors participated in this exhibition this week