Marketplace
“Sustainability is intricately connected to everyday living. Did you know that little changes in packaging design can be hugely beneficial to the environment? Or that by simply altering the material used for product packaging, we can have a lasting positive impact on the planet?
More and more, designers are embracing the concept of sustainability in their aesthetic expressions through their choice of materials and design approaches in order to create designs that are appealing to the consumers and better for the environment.
In this session Devana Ng, co-founder of Invisible Company and Jorch Wong, founder of The Loops Hong Kong will share their experiences and observations from interactions with consumers on the topic of sustainability. Keith Tam, Director of the Centre for Communication Design at the Hong Kong Design Institute and researcher Katherine Tse will discuss manufacturers’ key considerations on packaging design from a design perspective. Audiences will also be invited to think about the plethora of factors that affect purchase decisions, as well as to reflect on the potential environmental impacts behind every purchase decision.
Typographer, information designer, researcher and educator, Keith Tam is currently Head of Department of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute, as well as a Distinguished Research Fellow at the Type Lab of the Shanghai Academy of Fine Arts, Shanghai University. Previously, Tam taught at the University of Reading (UK), Hong Kong Polytechnic University and Emily Carr University of Art and Design (Canada). His pedagogy, research and consultancy services focus on typography and information design, particularly in the context of multilingual communication.
Devana is the co-founder of Invisible Company and an avid hiker with her partner Flavien, they came across trash all over beautiful mountains in Hong Kong so they were constantly wondering “what can we do to protect the beauty in nature”, and everyday, tons of packaging is produced globally for our ever-growing consumption needs, hence they wanted to find a way to reduce waste at the source and from that thought #INVISIBLEBAG was born in 2020 May.
#INVISIBLEBAG is water-soluble, compostable and biodegradable, proven to be non-toxic and leaves no harmful residue on earth. An alternative for manufacturers and brands to replace conventional plastic packaging. The brand aims to create a community based on authenticity and fairness, built on our sustainable, innovative products; and can inspire, educate, spearhead environmental change. Devana is actively promoting Eco With Attitude to brands, consumers and community, on how to reduce at source and through daily action for a better and plastic free living with her team.
Katherine Tse is a Lecturer at the Department of Communication Design and a Research Associate at the Centre for Communication Design under HKDI. She has particular interest in critical practice in communication design.
Mr. Jorch Wong is the founder of The Loops Hong Kong, a local one-stop recycling start-up that offers door-to-door recycling services to residential and commercial users.
Jorch obtained a Bachelor’s degree in Journalism and Mass Communication at Hong Kong Shue Yan University in 2019 and continued his career in the advertising industry after his graduation.
As the recycling rate in Hong Kong has reached a historical low in the past decade, Jorch found the need to make a change to the city.
In 2020 spring, at the age of 24, he established The Loops with the dedication to increasing the local recycling rate by acting as a missing link between recycling plants and citizens and promoting a self-sustained closed-loop recycling system in Hong Kong. Jorch is also keen to change public stereotypes of traditional recycling with his background in media and advertisement training.
The Loops has now gained a solid base of users and recently launched partnerships with global brands, such as Procter & Gamble, Kerry Logistic, Watsons HK, etc, together accelerating the change and bettering our city.