To buy or not to buy: What are the questions?

We buy numerous things every day and packaging design helps us decide what to buy. While communication designers make decisions on the packaging‘s visual design and structural properties based on a plethora of factors, shoppers on the other hand make buying decisions and comparisons based on both objective information gathered and subjective judgements perceived through packaging design. Monetary costs are one of the primary considerations for both producers and consumers. But what about environmental costs?

This exhibit challenges visitors’ assumptions about packaging design and asks visitors to contemplate on factors that influence consumers’ purchase decisions and the possible environmental impact.