Campaign = Design (to the power of n)
創意到底有（冇）用？ 創意總監、藝術設計師、攝影師、撰稿人、音樂製作人、插畫師……當創意火花遇上設計師，一眾創意人才聯手齊集，將會產生怎樣的化學作用？ 一個成功的項目從意念到落實，當中又經歷了怎樣的過程？ 不過錯過香港廣告商會 “Tough It Out” MTV 團隊的分享，了解他們在尋找設計和創意路上的經歷。 創意有（冇）用？由你決定！
劉偉傑
傘旗魚獅乒沙 (M&CSaatchiSpencer) 執行創作總監
Christopher Lee
Executive Creative Director at Publicis Groupe
黃偉權
Hap Laboratory 攝影師
Eric Wong is a professional Hong Kong-based photographer who formerly worked in international advertising agency as an Art Director & Executive Creative Director, in which offering him extensive opportunities to turn creativities into reality. Eric is renowned for his unique idea expression through photography and his solid skills and experiences in the creativity industry in Hong Kong. Since 2004 he focuses on commercial photography in Haplaboratory where allows him to express his passion for art and creativity through image creation.
– HKIPP Professional Member
– Hasselblad Masters Awards 2010 – Top 10 Finalist
– The Winner of the Hasselblad Masters Awards 2012 Fashion and Beauty Category
– ROI Festival 2013 Shanghai – Bronze Award
Photography Category
– One Eyeland Photography Awards 2013
Professional, People, Portrait (Sliver)
Professional, People, Portrait (Bronze)
– ROI Festival 2014 Shanghai – Gold Award
Photography Category
– ROI Festival 2014 Shanghai – Silver Award
Photography Category
Eddie Chung
Drum Music 作曲家&監製，廿四味（樂隊組合）成員
An award-winning composer & producer, Eddie has produced over 3,000 pieces of commissioned music from TV commercials and songs to movie scores. His clients include brands such as Burberry, BOC, Coca Cola, Cathay Pacific, Cheung Kong, DBS, HSBC, Disney, Ford, IFC, Microsoft, Nike, Pepsi, P&G and Sony, just to name a few.
His past projects saw him act as a consultant to Activision for the award-winning video game “Sleeping Dogs”, and as Music Director for the Chinese TV show “Wo Xing, Wo Show” which aired on Phoenix TV. Keen to share his expertise, Eddie has lectured at HKU, City U and Poly U, and hosted creative conferences for Nike, JWT, and O&M. Eddie has worked with many of Hong Kong’s top artists and is also a member of the local hip-hop group 24HERBS which has performed over 100 live shows.