Campaign = Design(to the power of n)
Is creativity useful or useless? When a group of creatives and designers, all in their own right, come together, what will happen? Be them the creative director, art designer, photographer, videographer, copywriter, music producer, illustrator etc, what could be the exponential power of them joining forces as a team? From conceptualisation to inauguration, what’s the path to success? Hear directly from the HK4As MTV “Tough It Out” team to jointly explore the relationship between creativity and design. Useful or useless, it’s your say!
Sammy Lau
Executive Creative Director at M&CSaatchiSpencer
Christopher Lee
Executive Creative Director at Publicis Groupe
Eric Wong
Photographer of Hap Laboratory
Eric Wong is a professional Hong Kong-based photographer who formerly worked in international advertising agency as an Art Director & Executive Creative Director, in which offering him extensive opportunities to turn creativities into reality. Eric is renowned for his unique idea expression through photography and his solid skills and experiences in the creativity industry in Hong Kong. Since 2004 he focuses on commercial photography in Haplaboratory where allows him to express his passion for art and creativity through image creation.
– HKIPP Professional Member
– Hasselblad Masters Awards 2010 – Top 10 Finalist
– The Winner of the Hasselblad Masters Awards 2012 Fashion and Beauty Category
– ROI Festival 2013 Shanghai – Bronze Award
Photography Category
– One Eyeland Photography Awards 2013
Professional, People, Portrait (Sliver)
Professional, People, Portrait (Bronze)
– ROI Festival 2014 Shanghai – Gold Award
Photography Category
– ROI Festival 2014 Shanghai – Silver Award
Photography Category
Eddie Chung
Composer & Producer of Drum Music, 24HERBS band member
An award-winning composer & producer, Eddie has produced over 3,000 pieces of commissioned music from TV commercials and songs to movie scores. His clients include brands such as Burberry, BOC, Coca Cola, Cathay Pacific, Cheung Kong, DBS, HSBC, Disney, Ford, IFC, Microsoft, Nike, Pepsi, P&G and Sony, just to name a few.
His past projects saw him act as a consultant to Activision for the award-winning video game “Sleeping Dogs”, and as Music Director for the Chinese TV show “Wo Xing, Wo Show” which aired on Phoenix TV. Keen to share his expertise, Eddie has lectured at HKU, City U and Poly U, and hosted creative conferences for Nike, JWT, and O&M. Eddie has worked with many of Hong Kong’s top artists and is also a member of the local hip-hop group 24HERBS which has performed over 100 live shows.