每個面世的廣告，不單是靈光一閃的結果，而是背後默默耕耘的創作團隊——廣告人（ADmen）的創意結晶。
他們為廣告賦予意義和影響力，透過作品傳遞自己的想法。若沒有這班幕後功臣，廣告只會是平面而單向的宣傳技倆。但在科技演進和傳媒變革的大勢下，香港廣告業正面臨浪接浪的挑戰——當下的廣告界需要宣傳、肯定及吸納人才，把握每位獨特的創作力量，才能豐富和延續廣告的生命力。
主持 –
劉浩南，葛瑞集團香港總經理
講者 –
1. 鄧子康，Founder and Director of Tango Digital Limited
2. 鄧翠瑩，Senior Media Planner at Zenith Hong Kong
葛瑞集團香港總經理
Duffy Lau, General Manager, Grey Hong Kong, started his advertising career in 2009 at McCann Erickson. After earning fruitful local advertising experiences, he joined Leo Burnett taking a regional role to run & operate the SK-II creative hub for Greater China, Japan, Korea, and ASEAN markets. Finally, he has joined Grey Group HK as one of the P&G Account leaders since 2014. Lau is a true maverick and has become an entrepreneur within the Grey Hong Kong office. Lau has played an instrumental role in leading new business growth and helped Grey HK expand its footprint in China.
He morphs branding, strategy, and creative content into the new China’s first Social & e-Commerce modules that drive cultural conversations through famously effective ideas. It helped Grey HK win seven new brands, from Hair Care to Skincare, FemCare, Grooming and Fabric etc., growing the China region business ten times since he joined.
Founder and director of Tango Digital Limited
Brian is the founder and director of Tango Digital, Asia’s leading brand safety studio, providing tech-enabled social listening, automated PR and other unique capabilities that prevent and tackle PR crisis incidents and monitor market sentiment on a global scale. Having just finished its series A funding in 2022, Tango Digital aims to continue spearheading Asia’s PR and Ad Tech development. The company currently serves blue chip clients such as Brand Hong Kong, ICBC(Asia), Cyberport, Greater Bay Area Homeland Youth Community Foundation, including many other government entities and MNCs. Brian started Tango Digital after a decade in a 4A agency career marked with multiple international awards and individual accolades.
Senior Media Planner at Zenith Hong Kong
Joined media industry for 4 years, Kristen has always been passionate for learning and taking on challenges. With winning runner-ups in 2021 Young Kam Fan Media Competition and 2022 Mediaworks, she is greatly recognised for her strategic thinking. Fortunate to fly and attend the 2022 Lions festival in Cannes as a Young Lion Competitor representing Hong Kong, Kristen hopes to integrate the experience gained to her future work.
