About deTour

deTour is an annual design festival that celebrates creativity and demonstrates how the creative process can bring value to the design industry. Presented by PMQ and sponsored by the Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region, the event presents a variety of programmes by engaging designers and creative communities in the city and overseas.

deTour is a unique platform that seeks to inspire by featuring the latest creative expressions and innovative design, whilst fostering exchange of ideas between emerging talents and established creative professionals.

Organiser

PMQ

PMQ (formerly Hollywood Road Police Married Quarters) opened its door in April 2014 and is Hong Kong’s definitive hub for creativity. A platform for local creative talents to showcase their work and creations, PMQ is home to over 100 local young create-preneurs; a showground for homegrown and international artists, and the leading creative lifestyle destination right in the heart of our city.

Lead Sponsor

Cultural and Creative Industries Development Agency (CCIDA)

The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.

Partner Programme

Business of Design Week (BODW)

Asia’s premier annual event on design, innovation and brands since 2002, Business of Design Week (BODW) organised by Hong Kong Design Centre gathers some of the world’s most outstanding design masters and business influencers in Hong Kong, inspiring global audiences on the strategic value of design and innovation. It provides a valuable platform for business and creative leaders to exchange ideas, network, and explore new business opportunities.

Strategic Partner

Hong Kong Design Centre (HKDC)

Hong Kong Design Centre (HKDC) is a non-governmental organisation, and was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as an international centre of design excellence in Asia. Our public mission is to promote wider and strategic use of design and design thinking to create business value and improve societal well-being, with the aim of advancing Hong Kong as an international design centre in Asia.