Does typography matter?
Type–11 is a convenience store that explores how typography functions in our daily lives. Type–11 makes tangible the kinds of decisions that (typo)graphic designers make when designing for different reading situations. How do these seemingly minor design decisions influence readers’ perceptions and impact on communication efficiency and effectiveness? We invite you to tell us what you prefer as a reader, and highlight some of the issues that arise when reading in print, on screen and for signage.