A café. An experiment. A performance. In this work, audiences (customers) appreciate (or participate) by simply buying a cup of joe, just as they do in any café.
Normally, design is the supporting character in cafés, with coffee being the protagonist; but in I Know Not What Café, we try to reverse their roles. Design is brought from background to foreground, with the goal being to reveal the hidden function of design and demonstrate how it shapes our experience and even worldview.