The Hong Kong Design Centre has been the organiser of Business of Design Week (BODW) since 2002. It is an annual international event aimed at promoting design and strengthening ties between the design and business communities. Each year, BODW attracts design and business elites from around the world to Hong Kong. The world’s attention is drawn to current design issues through various exhibitions, international forums and outreach activities tailored to provide designers, business leaders, educators, SMEs and the public with communication opportunities to build strong business and commercial development. It is a world-class platform for the exchange of ideas, and an internationally renowned annual design event.