In 2006, Hong Kong Ambassadors of Design was established as a non-profit and registered charity by a group of individuals from Hong Kong’s design community committed to capturing the creative imagination of the public. The organization is funded in part by grants from the Hong Kong
government, private donations and fundraising activities. The organization works with its sister organization, the Hong Kong Design Centre, towards the common goal of promoting design and culture and generating enthusiasm for creative ventures.
HKAoD’s unique form of public engagement encompasses large scale events such as DETOUR, the organization’s flagship annual programme of events and exhibitions, to smaller public platforms such as PechaKucha, a forum for emerging designers to meet, network and show their work in public.
Creating future “Ambassadors of Design”, the organization also works with school children, communicating the importance of design and encouraging exchange through popular initiatives such as Building Asia Brick by Brick and We Love My Chair.