Behind every design is the great spark of creativity. Young minds, in particular, have the potential to go far and wide with their boundless imagination, driven by their curiosity. deTour, an annual creative festival held at PMQ, is an occasion for local and international design industry talents to showcase and exchange their creative expressions. Building on the festival’s mission, deTour is launching its first edition of “deTour Nxt” this year to inspire and nurture the next generation of creative minds.

The programme is aimed for secondary and primary school students between the ages 6 and 18. Professionals from design industry are invited to be mentors to secondary school students to inspire and stimulate their creative thinking process. The line-up includes Renatus Wu, founder of Edited and Mosses Bookshop, Chan Hei-shing, founder and designer of Hei Shing Book Design, Cesar Jung-Harada, founder of MakerBay, and STICKYLINE, a paper art design team.

Over the course of two months, these industry experts lead participants through an exciting journey of creation to cultivate their creative expression, innovation, as well as critical thinking. The students are encouraged to observe their daily life for inspirations, motivated and guided to conceptualise and execute their ideas with design through constructive discussions and reviews.

Primary school students take part in creative workshops conducted by experienced design educators. This is a great opportunity for youngsters to experience creative education outside of their usual school curriculum. Imagination and creativity are inspired through observations from everyday life to develop their creative confidence.

In the spirit of this year’s theme, "Trial and Error", participating students are encouraged to actively confront and learn from their mistakes, a process that is fundamental and inevitable in design. The public is invited to appreciate the showcase of their achievements, and to participate in series of themed creative workshops as well as sharing sessions at deTour creative festival.

設計從來由創意開始，新世代的想像力，更是充滿無限可能。PMQ元創方主辦的年度創意盛事deTour，銳意為本地及海外設計業界人才提供展示及交流平台。今年deTour推出首屆「deTour Nxt 」，啟發及培育下一代創意人才。

計劃對象涵蓋6-18歲的中、小學生：中學組以師友計劃形式進行，請來多位資深業界導師為同學們的設計把脈，指點迷津。Edited設計公司及Mosses書店創辦人胡卓斌、「曦成製本」創辦人及書籍設計師陳曦成、MakerBay創辦人Cesar Jung-Harada以及紙藝設計團隊STICKYLINE，將於兩個月帶領同學們由觀察日常出發，以設計作回應，再把意念具體落實。過程中透過對話及討論，培養其創意表達能力、創新思維及批判性思考。

小學組以創意工作坊形式進行，參與學生由擁有豐富創意教育經驗的團體指導，讓同學走出一般學校視藝教育模式的框框，增強對創作的自信心，並從生活取材啟發創意。

本著年度主題「Trial and Error」的精神，計劃鼓勵同學們不斷嘗試，在創作過程的跌跌碰碰中獲得啟發，從失誤中學習。deTour期間公開展示過程與成果，並舉行一系列工作坊及分享對談，與大眾分享創意。

Located in the heart of Hong Kong’s SoHo, PMQ is the landmark of creative industries in Asia’s World City. PMQ has been revived into a creative hub since 2014, housing over 100 Hong Kong Designers, showcasing workshops and studios featuring lifestyle, fashion and accessories, architecture, gifts & premium, homeware and a wide range of other designer goods. Today, PMQ has become the creative platform in supporting up and coming creative talent as well as fostering a community of patrons and lovers of creativity, design and heritage. It is also the hottest venue in town for international arts and cultural events from Hong Kong and all around the world.

PMQ元創方位於香港SoHo的心臟地段，是香港創意產業的里程碑。PMQ元創方於2014年被活化為創意中心，設立了各種各樣的藝術工作室、工作坊和商店，包括生活用品、時裝和飾品、建築和產品設計、家具和各種設計師產品。PMQ元創方雲集超過100名本地創作企業家，同時提供開發、互動和交流創意的平台，才華洋溢的設計師、商業精英和創作企業家在此聚首一堂。PMQ元創方亦是舉辦香港和世界各地國際藝術和文化活動的熱點。

Every year deTour offers a variety of programmes, featuring innovative designs from young and emerging talents to more advanced creative professionals, to inspire creativity and foster exchange of ideas. As an important concurrent event of the Business of Design Week (BoDW) since 2008, deTour is now curated and organised by PMQ, a creative hub located in the heart of Hong Kong.

每年deTour均會精心策劃一系列多元化節目，包括展覽、工作坊、講座等，展示新銳設計師以至業內翹楚的創新作品，期待設計界以至大眾參與，盼能啟發創意、促進交流。deTour自2008年起為「設計營商周」之同期活動，現由香港創意地標PMQ元創方主辦及策展。

Create Hong Kong is a dedicated agency set up under the Commerce and Economic Development Bureau on 1 June 2009 to lead, champion and drive the development of the creative economy in Hong Kong. It co-ordinates Government policy and effort regarding creative industries, focuses Government’s resources catering for the promotion and speeding up of the development of creative industries in Hong Kong, and works closely with the trade to boost the development of creative industries.

創意香港是商務及經濟發展局其下一個專責辦公室，於 2009 年 6 月 1 日成立，重點工作是去牽頭、倡導和推動本港創意經濟的發展。創意香港統籌政府在創意產業方面的政策和工作；把政府用作推動和加快香港創意產業發展的資源集中起來；並與業界緊密合作，推動創意產業的發展。